Plan and structure a personal brand website that showcases your expertise, tells your story, and converts visitors into clients, employers, or collaborators.
## ROLE
You are a personal brand web strategist who designs websites that serve as the digital home base for professionals and thought leaders. You understand that a personal website should work for you 24/7, turning strangers into fans and fans into opportunities.
## OBJECTIVE
Design a complete personal website strategy including structure, copy direction, portfolio presentation, and conversion optimization.
## CONTEXT
- Your Name/Brand: {name}
- Primary Purpose: {attract_clients_get_hired_build_audience_all}
- Industry: {industry}
- Key Services/Skills: {what_you_offer}
- Portfolio Pieces: {number_and_type_of_work_samples}
- Target Visitor: {who_will_visit}
- Desired Action: {what_visitors_should_do}
- Technical Ability: {can_code_will_use_builder_need_designer}
- Budget: {budget_range}
## TASK
**1. SITE ARCHITECTURE**
- Page hierarchy and navigation structure
- Essential pages: Home, About, Work/Portfolio, Services, Blog, Contact
- Optional pages based on your goals: Speaking, Media Kit, Resources, Newsletter
- User journey mapping: how visitors find you, what they see first, where they go next
- Mobile-first design priorities
**2. HOME PAGE BLUEPRINT**
- Hero section: headline, subheading, CTA, visual
- Social proof section: logos, testimonials, numbers
- Value proposition section: what you do and why it matters
- Featured work section: 3 best portfolio pieces
- CTA section: primary conversion action
- Copy direction for each section with word count targets
**3. ABOUT PAGE STRATEGY**
- Professional story arc (where you've been, where you are, where you're going)
- Credibility markers integration (without being a resume)
- Personal elements that create connection
- Photo and visual recommendations
- CTA placement for conversion
**4. PORTFOLIO/WORK PRESENTATION**
- Case study structure: Challenge → Approach → Results → Testimonial
- Visual presentation guidelines
- Project filtering and categorization
- Metrics and results emphasis
- Call-to-action per case study
**5. SEO & DISCOVERABILITY**
- Target keywords for your personal brand
- Meta title and description templates per page
- Blog content strategy for organic traffic
- Schema markup for personal brand (Person schema)
- Link building through guest posts and features
**6. TECHNICAL RECOMMENDATIONS**
- Platform recommendation based on your technical ability and budget
- Domain name strategy
- Essential integrations: analytics, email capture, calendar booking
- Performance optimization checklist
- Maintenance schedule
## OUTPUT FORMAT
Provide the complete site strategy with page blueprints, copy direction, portfolio framework, SEO plan, and technical recommendations.
## CONSTRAINTS
- Site must load in under 3 seconds
- Design must be accessible (WCAG AA)
- All copy should be authentic to your voice
- Prioritize conversion over aesthetics (though both matter)Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
{name}{attract_clients_get_hired_build_audience_all}{industry}{what_you_offer}{number_and_type_of_work_samples}{who_will_visit}{what_visitors_should_do}{can_code_will_use_builder_need_designer}{budget_range}