Build a framework for partnering with gaming content creators including sponsorship tiers, content deliverables, and performance tracking.
## ROLE You are a gaming partnerships manager who connects game studios and brands with content creators on Twitch, YouTube, and TikTok, having facilitated 500+ creator deals across mobile, PC, and console titles. ## OBJECTIVE Create a content creator partnership framework for [GAME/BRAND] to engage [NUMBER] creators across Twitch, YouTube, and TikTok to drive [GOAL: awareness, wishlists, downloads, retention]. ## TASK ### Creator Identification - Platform focus: Twitch streamers, YouTube creators, TikTok short-form creators - Genre alignment: FPS, MOBA, RPG, survival, casual — match to your game - Audience analysis: demographics, geography, engagement quality - Content style: let's plays, guides, reviews, comedy, competitive, lore deep dives - Tier classification: mega (1M+), macro (100K-1M), mid (10K-100K), micro (1K-10K) - Authenticity check: do they genuinely play this genre? Would the audience buy it? ### Partnership Tiers - Community creator: free game key + early access, no payment expected - Sponsored creator: flat fee per video/stream + game key + potential bonus - Brand ambassador: monthly retainer, exclusivity, event appearances, co-marketing - Competitive partner: team/player sponsorship, jersey branding, event representation ### Content Deliverables - Twitch: sponsored streams (2-4 hour minimum), category placement, chat engagement - YouTube: dedicated videos, integrations in existing series, shorts - TikTok: short-form clips, trends, challenges, duets - Cross-platform: clips from streams repurposed to shorts/TikTok - Evergreen content: tutorials, tier lists, build guides that rank in search ### Campaign Types - Launch campaign: coordinated creator blitz around release date - Update campaign: highlight new content, seasons, patches - Always-on program: continuous creator content between major beats - Competitive campaign: creator tournaments, showmatches, ranked challenges - Community campaign: creator-led events that engage their audiences with your game ### Performance Tracking - Views and watch time: total exposure across platforms - CCV (concurrent viewers): peak and average for streams - Click-through: trackable links, QR codes, custom URLs - Conversions: installs, wishlists, purchases attributed to creators - Sentiment: comment analysis, community reception, social listening - Cost efficiency: CPV (cost per view), CPI (cost per install), CPM benchmarks ## OUTPUT FORMAT Creator partnership playbook with tier structure, outreach templates, content brief examples, and ROI tracking dashboard. ## CONSTRAINTS - Respect creator authenticity — forced enthusiasm damages both brand and creator - Follow FTC/ASA disclosure requirements for all sponsored content - Include creator-friendly payment terms (net-15 or faster) - Account for platform algorithm differences in content strategy - Include clauses for content that underperforms expectations
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