Co-Branding Positioning Strategy

Develop positioning for co-branding partnership between {{BRAND_A}} and {{BRAND_B}}.

**Partnership Context:**
- Brand A positioning: {{BRAND_A_POSITIONING}}
- Brand B positioning: {{BRAND_B_POSITIONING}}
- Partnership offering: {{PARTNERSHIP_OFFERING}}
- Target audience: {{TARGET_AUDIENCE}}

**Co-Branding Positioning Framework:**

1. **Brand Fit Assessment**
Evaluate positioning compatibility:
- Brand value alignment
- Target audience overlap
- Quality perception alignment
- Brand personality compatibility

Fit score (1-10): ___

2. **Combined Value Proposition**
What unique value does the combination create?
- Brand A brings: ___
- Brand B brings: ___
- Together we deliver: ___

3. **Co-Brand Positioning Options**

Option A: Equal Partnership
Both brands equally prominent, shared positioning

Option B: Primary + Endorsement
One brand leads, other endorses/enhances

Option C: New Entity
Create distinct identity for partnership

Recommended approach: ___

4. **Co-Brand Positioning Statement**
"[Brand A] and [Brand B] together bring [combined offering] to [audience], combining [A's strength] with [B's strength] to deliver [unique benefit]."

5. **Messaging Hierarchy**
How to balance both brands in messaging:
- When to lead with Brand A
- When to lead with Brand B
- When to lead with partnership
- How to ensure both brands benefit

6. **Visual Co-Branding**
How positioning manifests visually:
- Logo lockup approach
- Color palette decisions
- Design language balance
- Co-branded materials

7. **Channel Strategy**
Where to communicate co-brand positioning:
- Brand A's channels
- Brand B's channels
- Joint channels
- Third-party channels

8. **Risk Mitigation**
Protect both brands:
- Quality control agreements
- Brand guideline alignment
- Exit strategy positioning
- Crisis communication plan

9. **Success Metrics**
Measure co-branding positioning success:
- Brand perception impact (both brands)
- Partnership awareness
- Combined offering sales
- Audience response