Market Position Audit Framework

Conduct a thorough market positioning audit for {{COMPANY_NAME}} in the {{INDUSTRY}} industry.

**Current State Analysis:**

1. **Brand Perception Assessment**
- How do customers currently perceive our brand?
- What words/phrases do they associate with us?
- Where do we rank in their consideration set?

2. **Competitive Landscape Mapping**
Our main competitors: {{COMPETITORS}}
- Map each competitor's positioning
- Identify their core value propositions
- Analyze their messaging and brand promises

3. **Position Gap Analysis**
- What positions are overcrowded in our market?
- What positions are underserved or vacant?
- Where do we currently sit vs. where we want to be?

4. **Customer Perception vs. Reality**
- Compare internal brand beliefs to external perceptions
- Identify disconnects between what we claim and what customers experience
- Document evidence supporting or contradicting our positioning

5. **Positioning Strength Scorecard**
Rate each dimension (1-10):
- Differentiation clarity
- Relevance to target audience
- Credibility and proof points
- Consistency across touchpoints
- Memorability

6. **Strategic Recommendations**
Based on this audit, provide:
- Quick wins to strengthen current position
- Long-term positioning shifts to consider
- Messaging refinements needed
- Proof points to develop