Perceptual Map Creator

Create a strategic perceptual map for {{COMPANY_NAME}} in the {{INDUSTRY}} market.

**Competitors to Map:**
{{COMPETITORS}}

**Step 1: Dimension Selection**
Choose two key dimensions that:
- Matter most to customers
- Show meaningful differentiation between players
- Represent strategic trade-offs

Common dimension pairs:
- Price vs. Quality
- Innovation vs. Reliability
- Specialized vs. Comprehensive
- Premium vs. Accessible
- Traditional vs. Modern
- Local vs. Global

Selected dimensions for your map:
- X-axis: {{X_AXIS_DIMENSION}}
- Y-axis: {{Y_AXIS_DIMENSION}}

**Step 2: Competitor Plotting**
For each competitor, determine their position:
| Brand | X-axis Score (-5 to +5) | Y-axis Score (-5 to +5) | Rationale |

**Step 3: Your Current Position**
Where does your brand currently sit on this map?
- X-axis position:
- Y-axis position:
- Evidence supporting this placement:

**Step 4: White Space Analysis**
Identify quadrants or areas that are:
- Overcrowded (intense competition)
- Empty (potential opportunities)
- Emerging (where the market is moving)

**Step 5: Ideal Position Identification**
Where SHOULD your brand be positioned?
- Desired X-axis position:
- Desired Y-axis position:
- Why this position is strategic:

**Step 6: Position Migration Strategy**
If there's a gap between current and ideal:
- What needs to change in product/service?
- What needs to change in messaging?
- What needs to change in customer experience?
- Timeline for position migration:

**Step 7: Alternative Map Perspectives**
Consider creating additional maps using:
- Different customer segment perspectives
- Different dimension pairs
- Future market projections