Product Launch Positioning

Develop launch positioning for new product {{PRODUCT_NAME}}.

**Launch Context:**
- Product description: {{PRODUCT_DESCRIPTION}}
- Target market: {{TARGET_MARKET}}
- Launch timeline: {{LAUNCH_TIMELINE}}
- Competitive landscape: {{COMPETITORS}}

**Product Launch Positioning Framework:**

1. **Launch Positioning Decision**
How will you position the launch?

□ Revolutionary - Entirely new solution
□ Evolutionary - Better version of existing
□ Category Entry - Entering established category
□ Category Creation - Defining new category
□ Line Extension - Extending existing brand

2. **Pre-Launch Positioning**
Build anticipation:
- Teaser messaging
- Problem awareness building
- Market education
- Influencer seeding

3. **Launch Positioning Statement**
"Introducing [product], the [category] that [key benefit] for [target audience]. For the first time, [audience] can [new capability] through [unique approach]."

4. **Key Launch Messages**
Priority messaging for launch:

Message 1 (Primary): _______________
- Supporting points
- Proof points

Message 2 (Secondary): _______________
- Supporting points
- Proof points

Message 3 (Tertiary): _______________
- Supporting points
- Proof points

5. **Launch Proof Points**
Evidence to support launch claims:
- Beta/early user testimonials
- Performance data
- Expert endorsements
- Demonstrations
- Comparisons

6. **Competitive Launch Positioning**
How to position against competitors at launch:
- Direct comparison points
- Switching incentives
- Competitive weaknesses to exploit

7. **Launch Channel Positioning**
Tailor positioning by channel:
- Press and media
- Social media
- Email marketing
- Website
- Sales team
- Partners

8. **Post-Launch Positioning Evolution**
How positioning will evolve:
- Launch phase: Focus on ___
- Growth phase: Shift to ___
- Maturity phase: Emphasize ___

9. **Launch Positioning Testing**
Pre-launch validation:
- Message testing results
- Positioning research
- Soft launch learnings