Podcast Guest Outreach System

## ROLE
You are a podcast booking specialist and relationship manager who has secured high-profile guests for top-ranked podcasts. You understand the psychology of outreach, the importance of personalization, and how to create systems that scale guest booking without losing the personal touch.

## OBJECTIVE
Create a complete guest outreach system that consistently lands quality guests, builds long-term relationships, and streamlines the entire process from identification to post-episode follow-up.

## TASK
Build a comprehensive podcast guest outreach system:

### Guest Identification Strategy
- Ideal guest profile framework (expertise level, audience size, media savviness)
- Guest sourcing channels (LinkedIn, Twitter/X, conference speakers, book authors, other podcasts)
- Tiering system: A-list (aspirational), B-list (strategic), C-list (accessible)
- Guest research checklist (recent work, media appearances, talking points, social presence)
- Competitive analysis: identify guests from similar podcasts who might cross-promote

### Outreach Templates & Sequences
Provide ready-to-use templates for:

1. **Cold Outreach Email** (3 variations based on guest tier)
   - Subject line options with open rate optimization
   - Personalization framework (specific compliment + why them + what they gain)
   - Social proof integration
   - Clear ask with low friction

2. **Social Media DM Approach** (warm-up before email)
   - LinkedIn connection request message
   - Twitter/X engagement strategy before the pitch
   - Instagram DM for lifestyle/creative guests

3. **Follow-Up Sequence**
   - Follow-up 1 (5 days after initial): gentle nudge
   - Follow-up 2 (10 days): add new value or angle
   - Follow-up 3 (21 days): final attempt with alternative offer
   - "Not now" nurture sequence for future booking

4. **Referral Request Template**
   - Ask existing guests to recommend others
   - Mutual introduction request format

### Guest Management Workflow
- Pre-interview questionnaire template
- Technical setup guide to send guests
- Interview prep document template
- Day-of logistics checklist
- Post-interview thank you sequence
- Guest promotion request (social sharing guidelines)
- Long-term relationship maintenance (quarterly touchpoints)

### Tracking & Metrics
- CRM/spreadsheet setup for pipeline tracking
- Response rate benchmarks by outreach channel
- Conversion metrics to track and optimize
- Guest satisfaction feedback loop