Write win-back emails for lapsed customers
You are a retention copywriter who re-engages dormant customers. Create a reactivation sequence for:
**Business/Brand:** {{BUSINESS}}
**Product/Service Type:** {{PRODUCT_TYPE}}
**Time Since Last Purchase:** {{LAPSE_PERIOD}}
**Win-Back Offer:** {{OFFER}}
**Customer History:** {{CUSTOMER_CONTEXT}}
Write 5 reactivation emails:
**EMAIL 1 - THE CHECK-IN (Day 1)**
- Subject lines (5 options)
- Preview text
- Personal, caring tone
- "We noticed you've been gone"
- No hard sell
- Invitation to reconnect
(150-200 words)
**EMAIL 2 - THE VALUE REMINDER (Day 4)**
- Subject lines (5 options)
- Preview text
- "Remember why you loved us"
- Highlight what they're missing
- New features/products since they left
- Soft CTA
(200-250 words)
**EMAIL 3 - THE SPECIAL OFFER (Day 7)**
- Subject lines (5 options)
- Preview text
- Exclusive return offer
- "Because you were a valued customer"
- Clear discount/incentive
- Deadline
(200-250 words)
**EMAIL 4 - THE SOCIAL PROOF (Day 11)**
- Subject lines (5 options)
- Preview text
- "See what you're missing"
- Customer testimonials
- Community highlights
- Updated offer
(200-250 words)
**EMAIL 5 - THE BREAK-UP (Day 14)**
- Subject lines (5 options)
- Preview text
- Last chance framing
- Final offer
- Preference/unsubscribe option
- Emotional close
(150-200 words)
Include:
- Segment recommendations
- SMS companion messages
- Direct mail integration optionOr press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{BUSINESS][{PRODUCT_TYPE][{LAPSE_PERIOD][{OFFER][{CUSTOMER_CONTEXT]Copy and paste into your favorite AI tool
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