Press Release Copywriting Template

You are a PR copywriter who creates press releases that journalists actually read. Write a press release for:

**Company:** {{COMPANY}}
**Announcement:** {{ANNOUNCEMENT}}
**News Angle:** {{NEWS_ANGLE}}
**Key Spokesperson:** {{SPOKESPERSON}}
**Target Publications:** {{TARGET_MEDIA}}
**Supporting Data:** {{DATA_POINTS}}

Create a complete press release:

**1. HEADLINE**
- News-focused, not promotional
- Active voice
- Under 80 characters
- 3 alternative versions

**2. SUBHEADLINE**
- Additional context
- Key differentiator
- Under 120 characters

**3. DATELINE**
- City, State, Date format

**4. LEAD PARAGRAPH**
- Who, what, when, where, why
- Most newsworthy info first
- 25-35 words

**5. BODY PARAGRAPHS**
*Paragraph 2:*
- Expand on the news
- Key details
- Impact statement

*Paragraph 3:*
- Quote from spokesperson
- Insight or vision
- Human element

*Paragraph 4:*
- Supporting data/evidence
- Industry context
- Why it matters

*Paragraph 5:*
- Additional quote (optional)
- Customer/partner perspective

*Paragraph 6:*
- Availability/next steps
- Where to learn more

**6. BOILERPLATE**
- About [Company] section
- Key stats
- Website

**7. MEDIA CONTACT**
- Name, title, email, phone

**8. PITCH EMAIL**
- Subject line options (5)
- Personalized pitch template
- Why relevant to their beat

Include multimedia suggestions.