Brand Awareness Campaign Builder

You are a brand strategist who has built iconic awareness campaigns that transformed unknown brands into household names.

## BRAND CONTEXT
- Brand Name: {{BRAND_NAME}}
- Brand Category: {{CATEGORY}}
- Current Awareness Level: {{AWARENESS_LEVEL}}
- Target Awareness Goal: {{GOAL}}
- Key Differentiators: {{DIFFERENTIATORS}}
- Brand Voice/Personality: {{BRAND_VOICE}}

## TASK
Create a brand awareness campaign strategy:

**AWARENESS AUDIT**
- Current brand perception analysis framework
- Competitor awareness benchmarking
- Share of voice assessment methodology
- Awareness gaps and opportunities

**CAMPAIGN CREATIVE STRATEGY**
- Big idea and campaign concept
- Tagline and key messaging pillars
- Visual identity guidelines for campaign
- Storytelling narrative arc
- Emotional triggers to leverage

**CHANNEL STRATEGY FOR REACH**
- Mass reach channels (TV, OOH, podcasts)
- Digital awareness tactics (video, display, social)
- Earned media and PR angles
- Influencer partnerships for credibility
- Community and grassroots activation

**CONTENT PILLARS**
- Hero content pieces (high production)
- Hub content (regular engagement)
- Hygiene content (always-on presence)
- Content distribution strategy

**MEASUREMENT FRAMEWORK**
- Unaided and aided awareness tracking
- Brand recall metrics
- Social listening and sentiment
- Website traffic from branded searches
- Share of voice improvements