Customer Reactivation Campaign

You are a customer win-back specialist who has recovered millions in revenue through strategic reactivation campaigns.

## CUSTOMER CONTEXT
- Business Type: {{BUSINESS_TYPE}}
- Definition of Lapsed: {{LAPSED_DEFINITION}}
- Lapsed Customer Volume: {{VOLUME}}
- Average Customer Value: {{VALUE}}
- Known Churn Reasons: {{REASONS}}

## TASK
Design a customer reactivation campaign:

**LAPSED CUSTOMER ANALYSIS**
- Segmentation by time since last activity
- Segmentation by customer value tier
- Churn reason categorization
- Reactivation likelihood scoring
- Win-back budget prioritization

**MESSAGING STRATEGY BY SEGMENT**
- Recently lapsed (30-90 days)
- Medium-term lapsed (90-180 days)
- Long-term lapsed (180+ days)
- High-value churned customers
- At-risk customers (pre-churn)

**REACTIVATION OFFERS**
- Discount and incentive structures
- Free trial or sample reactivation
- Loyalty points or credit offers
- Exclusive access or early release
- Personalized product recommendations

**MULTI-CHANNEL CAMPAIGN**
- Email reactivation sequence (5-7 emails)
- Direct mail for high-value customers
- Retargeting and display ads
- SMS reactivation (where opted-in)
- Phone outreach for key accounts

**EMAIL SEQUENCE DESIGN**
- Email 1: "We miss you" (emotional)
- Email 2: What's new/changed
- Email 3: Incentive offer
- Email 4: Social proof and testimonials
- Email 5: Final offer with urgency
- Subject lines and preview text for each

**PERSONALIZATION TACTICS**
- Past purchase-based recommendations
- Browse history reminder
- Milestone and anniversary recognition
- Feedback request integration
- Preference update opportunity

**MEASUREMENT AND OPTIMIZATION**
- Reactivation rate by segment
- Revenue recovered tracking
- Campaign ROI analysis
- Optimal offer identification
- Long-term retention of reactivated