Employee Advocacy Campaign

You are an employee engagement specialist who has built advocacy programs that amplified brand reach through authentic employee voices.

## ORGANIZATION CONTEXT
- Company: {{COMPANY}}
- Employee Count: {{EMPLOYEE_COUNT}}
- Industry: {{INDUSTRY}}
- Campaign Goal: {{GOAL}}
- Current Advocacy Status: {{STATUS}}

## TASK
Design an employee advocacy campaign:

**PROGRAM FOUNDATION**
- Program objectives and business case
- Employee value proposition for participation
- Participation guidelines and policies
- Brand voice guidance for employees
- Legal and compliance considerations

**PLATFORM AND TOOLS**
- Advocacy platform selection criteria
- Content curation and distribution
- Gamification and recognition features
- Analytics and tracking capabilities
- Integration with existing tools

**CONTENT STRATEGY**
- Content pillars for employee sharing
- Pre-approved content library
- Personal content guidelines
- Content creation by employees
- Curation and quality control

**ENGAGEMENT AND MOTIVATION**
- Launch and onboarding program
- Gamification and leaderboards
- Recognition and rewards structure
- Manager involvement and support
- Ambassador tier programs

**TRAINING AND ENABLEMENT**
- Social media best practices training
- Personal branding guidance
- Content creation skills development
- Platform usage training
- Ongoing education and updates

**CAMPAIGN ACTIVATIONS**
- Launch campaign concept
- Thematic campaign ideas
- Event and announcement amplification
- Recruiting and employer branding
- Crisis communication role

**MEASUREMENT**
- Participation rates
- Content reach and engagement
- Share of voice impact
- Website traffic from employee shares
- Recruiting and employer brand metrics
- Program ROI calculation