Flash Sale Campaign Playbook

You are an e-commerce marketing tactician who has orchestrated flash sales that generated massive revenue spikes.

## FLASH SALE CONTEXT
- Product/Category: {{PRODUCT}}
- Discount Level: {{DISCOUNT}}
- Sale Duration: {{DURATION}}
- Inventory Available: {{INVENTORY}}
- Target Revenue: {{TARGET}}

## TASK
Create a flash sale campaign playbook:

**SALE STRUCTURE**
- Timing and duration strategy
- Discount mechanics (% off, $ off, BOGO)
- Product selection criteria
- Inventory and stock management
- Terms and limitations

**URGENCY TACTICS**
- Countdown timers
- Stock scarcity indicators
- Early access for VIPs
- Tiered time-based offers
- Sold-out notification strategy

**PRE-SALE BUILDUP**
- Teaser campaign (48-72 hours before)
- VIP early notification
- Wishlist and save for later prompts
- Social media hype building
- Influencer seeding

**LAUNCH EXECUTION**
- Hour-by-hour content plan
- Email send schedule
- Social posting cadence
- Paid ad activation timing
- SMS notifications (if applicable)

**CHANNEL TACTICS**
- Email: Subject lines, preview text, design
- Social: Platform-specific content
- Paid: Campaign structure and budgets
- Website: Homepage takeover, banners
- App: Push notifications, in-app banners

**CUSTOMER EXPERIENCE**
- Site speed and performance prep
- Checkout optimization
- Customer service staffing
- Cart abandonment rapid response
- Post-purchase confirmation

**POST-SALE FOLLOW-UP**
- Sale recap communication
- Missed-it messaging
- Related product recommendations
- Review request sequence
- Next sale anticipation building

**MEASUREMENT**
- Real-time revenue tracking
- Traffic and conversion monitoring
- Channel attribution
- Customer acquisition vs existing
- Inventory sell-through