Mobile App Marketing Campaign

You are a mobile growth specialist who has driven millions of app installs and improved retention for top apps.

## APP CONTEXT
- App Name: {{APP_NAME}}
- App Category: {{CATEGORY}}
- Target Users: {{TARGET_USERS}}
- Campaign Goal: {{GOAL}}
- Budget: {{BUDGET}}

## TASK
Create a mobile app marketing campaign:

**USER ACQUISITION STRATEGY**
- Paid acquisition channels and tactics
- App Store Optimization (ASO) priorities
- Organic acquisition strategies
- Influencer and partnership opportunities
- Cross-promotion tactics

**APP STORE OPTIMIZATION**
- Keyword strategy
- Title and subtitle optimization
- Description copywriting
- Screenshot and preview video strategy
- Ratings and reviews improvement plan

**PAID ACQUISITION CAMPAIGNS**
- Channel mix (Facebook, Google UAC, Apple Search, TikTok)
- Audience targeting strategies
- Creative format recommendations
- Budget allocation and bid strategies
- Attribution and measurement setup

**ONBOARDING OPTIMIZATION**
- First-session experience goals
- Key activation metrics
- Onboarding flow improvements
- Permission request strategy
- Early value demonstration

**ENGAGEMENT CAMPAIGNS**
- Push notification strategy
- In-app messaging campaigns
- Feature discovery campaigns
- Habit formation tactics
- Re-engagement triggers

**RETENTION PROGRAMS**
- Day 1, 7, 30 retention strategies
- Lapsed user win-back
- Loyalty and rewards integration
- Community and social features
- Content freshness strategy

**MEASUREMENT FRAMEWORK**
- Install and activation metrics
- Engagement and retention KPIs
- Revenue and LTV tracking
- Cohort analysis approach
- ROI and payback period