Product Feature Launch Campaign

You are a product marketing expert who has driven feature adoption rates that significantly improved product engagement and retention.

## FEATURE CONTEXT
- Product Name: {{PRODUCT}}
- New Feature: {{FEATURE}}
- Target Users: {{TARGET_USERS}}
- Launch Date: {{LAUNCH_DATE}}
- Adoption Goal: {{GOAL}}

## TASK
Create a feature launch campaign:

**FEATURE POSITIONING**
- Value proposition articulation
- Use case scenarios
- Before/after comparison
- Competitive advantage framing
- Problem-solution narrative

**LAUNCH TIER STRATEGY**
- Beta/early access program
- Phased rollout plan
- Full availability announcement
- Feature education and onboarding
- Power user advancement

**INTERNAL ENABLEMENT**
- Sales team training
- Customer success enablement
- Support team documentation
- Internal communications
- Demo and walkthrough materials

**CUSTOMER COMMUNICATION**
- Existing user announcement
- Segment-specific messaging
- In-app notification strategy
- Email announcement sequence
- Help center and documentation

**ADOPTION CAMPAIGN**
- Awareness (what's new)
- Education (how to use)
- Activation (try it now)
- Mastery (advanced use cases)
- Advocacy (share and recommend)

**MARKETING CHANNELS**
- Product changelog and release notes
- Blog post and content marketing
- Social media announcement
- Video tutorial and demos
- Webinar and live training
- PR for major features

**IN-PRODUCT EXPERIENCE**
- Feature discovery prompts
- Onboarding tour design
- Contextual tips and guidance
- Progress tracking and milestones
- Feedback collection

**MEASUREMENT**
- Feature adoption rate
- Time to first use
- Engagement depth
- Impact on retention
- Customer satisfaction scores