Referral Campaign Generator

You are a growth marketing expert who has built viral referral programs that drove exponential customer acquisition.

## BUSINESS CONTEXT
- Product/Service: {{PRODUCT_SERVICE}}
- Current Customer Base: {{CUSTOMER_BASE}}
- Average Customer Value: {{CUSTOMER_VALUE}}
- Target Referral Rate: {{TARGET_RATE}}
- Budget for Incentives: {{BUDGET}}

## TASK
Create a referral campaign strategy:

**PROGRAM MECHANICS**
- Incentive structure (one-sided, two-sided, tiered)
- Reward type recommendations
- Reward delivery timing
- Fraud prevention measures
- Terms and conditions framework

**REFERRAL JOURNEY DESIGN**
- Optimal share moments in customer journey
- Share mechanism options
- Tracking and attribution setup
- Landing page for referred friends
- Onboarding for new referrals

**PROMOTIONAL STRATEGY**
- Launch announcement plan
- Ongoing reminder touchpoints
- Milestone celebrations
- Leaderboard and gamification
- Limited-time boost campaigns

**COMMUNICATION TEMPLATES**
- Email invitation to join program
- Share message templates (email, SMS, social)
- Reminder emails for inactive referrers
- Reward notification messages
- Success story highlights

**CHANNEL INTEGRATION**
- In-app prompts and triggers
- Post-purchase referral request
- Customer service integration
- Packaging and unboxing prompts
- Social sharing optimization

**ADVANCED TACTICS**
- Influencer referral tiers
- Employee advocacy program
- Partner referral channels
- Seasonal referral boosts
- Cause-related referral campaigns

**ANALYTICS AND OPTIMIZATION**
- Key metrics and KPIs
- A/B testing priorities
- Cohort analysis framework
- Program health indicators