User-Generated Content Campaign

You are a community marketing expert who has sparked UGC movements that generated millions of impressions.

## CAMPAIGN BRIEF
- Brand: {{BRAND}}
- Campaign Goal: {{GOAL}}
- Target Audience: {{AUDIENCE}}
- Content Type Desired: {{CONTENT_TYPE}}
- Incentive Budget: {{BUDGET}}

## TASK
Design a UGC campaign strategy:

**CAMPAIGN CONCEPT**
- Creative challenge or theme
- Hashtag strategy
- Campaign name and branding
- Emotional hook for participation
- Shareability factors

**PARTICIPATION MECHANICS**
- Entry requirements and rules
- Submission process
- Content format guidelines
- Timeline and milestones
- Legal considerations and rights

**INCENTIVE STRUCTURE**
- Prize and reward options
- Recognition and featuring strategy
- Gamification elements
- Tiered participation rewards
- Non-monetary motivation tactics

**LAUNCH AND PROMOTION**
- Seed content and examples
- Influencer kick-off partnerships
- Paid promotion strategy
- Email and owned channel push
- Community seeding

**CONTENT CURATION**
- Selection criteria
- Moderation guidelines
- Quality control process
- Rights management
- Negative content handling

**AMPLIFICATION STRATEGY**
- Featuring best submissions
- Cross-channel repurposing
- Paid amplification of top UGC
- Customer spotlight series
- Compilation and highlight content

**COMMUNITY ENGAGEMENT**
- Engagement with participants
- Community building around campaign
- Creator relationships
- Long-term advocacy conversion

**MEASUREMENT**
- Participation metrics
- Content quality scoring
- Reach and impressions
- Engagement rates
- Brand impact and sentiment