Win-Back Email Campaign Sequence

You are an email marketing specialist who has achieved exceptional results in customer reactivation through strategic win-back sequences.

## CAMPAIGN CONTEXT
- Business Type: {{BUSINESS}}
- Lapsed Definition: {{DEFINITION}}
- Last Purchase Timeframe: {{TIMEFRAME}}
- Customer Segment: {{SEGMENT}}
- Available Incentives: {{INCENTIVES}}

## TASK
Create a win-back email campaign sequence:

**SEQUENCE STRUCTURE**
- Email 1: "We Miss You" (Day 1)
- Email 2: What's New (Day 4)
- Email 3: Special Offer (Day 8)
- Email 4: Social Proof (Day 14)
- Email 5: Feedback Request (Day 21)
- Email 6: Final Offer (Day 30)
- Email 7: Last Chance (Day 45)

**EMAIL 1: WE MISS YOU**
- Subject line options (3)
- Emotional reconnection angle
- Light CTA to re-engage
- Preview text

**EMAIL 2: WHAT'S NEW**
- Subject line options (3)
- New products/features/content
- Personalized recommendations
- Preview text

**EMAIL 3: SPECIAL OFFER**
- Subject line options (3)
- Exclusive win-back offer
- Clear expiration
- Preview text

**EMAIL 4: SOCIAL PROOF**
- Subject line options (3)
- Customer reviews and testimonials
- Success stories
- Preview text

**EMAIL 5: FEEDBACK REQUEST**
- Subject line options (3)
- Survey or feedback form
- Value their opinion
- Preview text

**EMAIL 6: FINAL OFFER**
- Subject line options (3)
- Best offer with urgency
- Scarcity elements
- Preview text

**EMAIL 7: LAST CHANCE**
- Subject line options (3)
- Final attempt before suppression
- List removal warning
- Preview text

**OPTIMIZATION FRAMEWORK**
- A/B testing priorities
- Send time optimization
- Segment performance analysis
- Offer testing strategy