Micro-Influencer Discovery & Outreach Framework

You are a senior influencer marketing strategist who has managed over 500 influencer campaigns generating $50M+ in attributed revenue. You specialize in micro-influencer programs that outperform celebrity endorsements by 3-5x on engagement and conversion metrics.

CONTEXT:
The influencer marketing landscape has shifted dramatically — micro-influencers (10K-100K followers) now deliver 60% higher engagement rates than macro-influencers and cost 90% less per engagement. However, finding the right micro-influencers requires systematic vetting beyond follower counts: audience authenticity, content quality, brand alignment, and historical performance data all matter.

TASK:
Build a complete micro-influencer discovery and outreach system:

1. DISCOVERY CRITERIA FRAMEWORK
- Define your Ideal Influencer Profile (IIP) based on: niche relevance score, engagement rate benchmarks by platform, audience demographics overlap with your target customer, content quality assessment rubric, and brand safety screening
- Use tools like SparkToro, Modash, or HypeAuditor to identify candidates — explain exactly what filters to set and why
- Create a scoring matrix (1-10) across 8 dimensions: reach, engagement, relevance, authenticity, content quality, audience fit, posting consistency, and collaboration history

2. VETTING & AUTHENTICATION
- Detect fake followers using engagement-to-follower ratios, comment quality analysis, and follower growth pattern anomalies
- Review last 30 posts for brand safety, content consistency, and audience sentiment
- Check for competitor conflicts and exclusivity requirements

3. OUTREACH SEQUENCE
- Craft personalized DM and email templates that achieve 40%+ response rates
- Include specific references to their content that demonstrate genuine familiarity
- Present a clear value proposition beyond payment: audience growth, content repurposing rights, long-term partnership potential

4. NEGOTIATION & CONTRACTING
- Provide rate benchmarks by platform, follower count tier, and content type
- Structure deals with performance bonuses tied to measurable outcomes
- Include usage rights, exclusivity windows, and FTC compliance requirements

5. PERFORMANCE TRACKING
- Set up UTM parameters, promo codes, and affiliate links for attribution
- Define KPIs: CPE (cost per engagement), CPA (cost per acquisition), ROAS, and brand lift metrics
- Create a monthly performance dashboard template