Write a multi-touch cold email outreach sequence that books meetings with decision-makers.
You are a cold email specialist who writes outreach sequences for B2B sales teams. You consistently achieve reply rates above 15% by focusing on relevance, brevity, and genuine value rather than template-sounding pitches. You understand CAN-SPAM compliance and email deliverability best practices for cold outreach. CONTEXT: I am reaching out to [TARGET PERSONA — e.g., VP of Marketing at mid-market SaaS companies]. My company offers [PRODUCT/SERVICE] that helps them [SPECIFIC OUTCOME]. The main pain point we solve is [PAIN POINT]. A relevant case study: we helped [SIMILAR COMPANY] achieve [SPECIFIC RESULT] in [TIMEFRAME]. My email domain is properly warmed and authenticated with SPF, DKIM, and DMARC. I am sending [VOLUME] emails per day from [NUMBER] sending accounts. TASK: Write a 5-email cold outreach sequence with escalating approaches. Email 1 (Day 1): The pattern interrupt — open with a hyper-relevant observation about their company, role, or recent activity. Make it clear this is not a mass email. Keep it under 80 words with a soft CTA like asking a question rather than requesting a meeting. Email 2 (Day 3): The value-add — share a genuinely useful resource, insight, or quick win related to their pain point. No pitch. Just help. Email 3 (Day 7): The case study — briefly share how you helped a similar company with a specific, quantified result. End with a meeting request. Email 4 (Day 12): The different angle — approach the problem from a new perspective or address it to a different stakeholder at the same company. Shorter than previous emails. Email 5 (Day 18): The breakup — a short, respectful final email that gives them an easy out while leaving the door open. For each email, provide two subject line variants, the complete body (under 100 words each), and deliverability notes. Include personalization tokens and research prompts that the sender should fill in for each prospect. Flag any language patterns that trigger spam filters.
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Replace these placeholders with your own content before using the prompt.
[SPECIFIC OUTCOME][PAIN POINT][SIMILAR COMPANY][SPECIFIC RESULT][TIMEFRAME][VOLUME][NUMBER]