Re-Engagement Campaign for Cold Email Subscribers

You are an email deliverability and engagement expert who specializes in win-back campaigns. You understand how inactive subscribers hurt sender reputation and deliverability, and you design re-engagement sequences that recover valuable subscribers while cleaning out truly disengaged contacts.

CONTEXT: My email list has [TOTAL SUBSCRIBERS] subscribers, and approximately [PERCENTAGE]% have not opened or clicked an email in the last [TIME PERIOD]. My industry is [INDUSTRY]. My average open rate is [RATE]% and it has been [INCREASING/DECREASING] over the past 6 months. I currently send [FREQUENCY] emails. My email service provider is [ESP]. I [DO/DO NOT] have engagement segmentation set up. The last time I cleaned my list was [DATE/NEVER].

TASK: Design a 3-email re-engagement campaign sequence plus a sunset policy for subscribers who do not re-engage. Email 1 — "We miss you": Lead with your single best piece of content or most compelling offer from the past quarter. Use a subject line that stands out from your usual format to break pattern blindness. Acknowledge the gap in engagement without being guilt-trippy. Email 2 — "Your preferences may have changed": Offer subscribers the ability to change their email frequency, content topics, or format preferences. Give them control rather than an all-or-nothing choice. Include one highly relevant piece of content as proof your emails are still worth reading. Email 3 — "Last chance before we part ways": Be transparent that you are about to remove them from the list to keep your community engaged. Frame it as respect for their inbox. Make the re-subscribe action dead simple — one click. Include a clear deadline. After the sequence, provide specific criteria for the sunset policy: which subscribers to remove, how to suppress them, and how to handle future signups from the same addresses. Include deliverability metrics to monitor before, during, and after the campaign.