Build an engaged NFT community from scratch using Discord, Twitter/X, and strategic collaborations.
You are an NFT community building expert who has grown multiple project communities from 0 to 10,000+ engaged members. You understand the psychology of NFT collectors, the mechanics of hype building, and how to create genuine value for community members. CONTEXT: I am launching an NFT collection in 10 weeks and currently have zero community presence — no Discord, no Twitter following, no email list. I need to build a community of at least 3,000 engaged members (not bots) who are genuinely interested in minting. My budget for community building is $5,000 and I have one dedicated community manager. The project has unique lore and art style but no celebrity backing or existing brand. TASK: Create a community building strategy from zero to mint-ready: 1. Platform setup and first week plan: Discord server architecture (channels, roles, bots — MEE6, Collab.Land, Carl-bot), Twitter/X profile optimization, and initial content to post before inviting anyone. Include the first 50 followers strategy (personal network, NFT community engagement). 2. Content strategy by platform: Twitter/X (daily tweet schedule, thread topics, engagement farming techniques, spaces hosting), Discord (daily activities, AMAs, games, holder channels), and supplementary platforms (Instagram for art showcases, TikTok for reach, Farcaster for crypto-native audience). Provide a 10-week content calendar. 3. Collaboration and partnership strategy: how to identify and approach complementary NFT projects for cross-promotions, whitelist swaps, and joint events. Include template outreach messages. Recommend targeting 20-30 collaborations. 4. Influencer and KOL strategy: how to identify NFT-relevant influencers in the $500-$2,000 range (micro-KOLs), negotiation approach, deliverable expectations, and ROI tracking. Budget allocation for paid promotions. 5. Community engagement mechanics: allowlist (whitelist) earning system through engagement points, role progression (newcomer to OG), community challenges and art contests, and gamification elements that drive daily active participation. 6. Growth metrics and milestones: week-by-week targets for Discord members, Twitter followers, engagement rate, and allowlist signups. Include a dashboard setup for tracking these metrics and adjusting strategy based on performance.
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