Analyze and redesign the first-time user experience (FTUE) of a free-to-play game to maximize Day-1 and Day-7 retention through behavioral psychology, UX best practices, and data-driven progression design.
## CONTEXT In the free-to-play gaming market, the first-time user experience is the single highest-leverage retention surface — industry data shows that 60-70% of new players never return after their first session, and games that achieve top-decile Day-1 retention (above 45% for mobile) generate 3-4x more lifetime…
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