Plan a comprehensive convention exhibition strategy for tabletop game publishers covering booth design, demo scheduling, volunteer management, sales optimization, and the post-convention follow-up that converts attendees into customers.
## CONTEXT Board game conventions represent the single highest-conversion sales and marketing channel for tabletop publishers — Gen Con alone attracts 70,000+ attendees who collectively spend over $50 million on gaming products during the four-day event. A well-executed convention presence can generate more revenue,…
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