Design a strategic airdrop marketing campaign that drives genuine protocol adoption rather than mercenary farming, covering eligibility criteria design, anti-sybil mechanisms, community communication, and post-airdrop retention strategies.
## CONTEXT Airdrops have become the defining marketing mechanism of Web3, distributing billions of dollars in tokens to early users and community members. The most successful airdrops — Uniswap ($6.4 billion distributed), Optimism ($2.1 billion), Arbitrum ($1.3 billion) — created immense goodwill and drove sustained…
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