Build a paid advertising strategy for Web3 protocols navigating the restrictions of mainstream ad platforms while maximizing ROI on crypto-friendly advertising networks, covering creative strategy, targeting, compliance, and performance optimization.
## CONTEXT Paid advertising for Web3 protocols faces a unique challenge: the most powerful advertising platforms (Google Ads, Meta/Facebook, Twitter/X) have historically restricted or banned cryptocurrency advertising, creating a fragmented landscape where protocols must navigate complex compliance requirements on…
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