Cancellation Survey and Exit Interview

Create a cancellation survey and exit interview process for my [membership]. Current monthly churn rate is [percentage]. I want to understand [specific insights needed]. Save offers I can make: [list options like pause, discount, downgrade].

Design:

1. Cancellation Page Flow
- Initial question to understand intent
- Branching logic based on reason
- Save offer presentation
- Final confirmation

2. Exit Survey Questions
- Primary reason (multiple choice)
- Satisfaction ratings
- Most/least valuable features
- Likelihood to return
- Improvement suggestions
- Optional open feedback

3. Reason-Specific Save Attempts
- Too expensive → downgrade/discount offer
- Not enough time → pause option
- Not getting value → success path offer
- Found alternative → comparison/differentiation
- Completed goals → alumni option

4. Exit Interview Script
- Voluntary call booking option
- Interview questions (15 min)
- How to ask for honest feedback
- Thank you and door-open messaging

5. Data Analysis Framework
- How to categorize responses
- Red flag patterns to watch
- Action triggers from feedback