Corporate Video Script Template

## CONTEXT
Corporate video production is a $35B+ industry, yet internal studies show that the average corporate video has a completion rate below 30% — meaning most of the budget is wasted on content employees and customers don't finish watching. The root cause is almost always the script: corporate videos tend to prioritize messaging over storytelling, resulting in dry, forgettable content. Companies that apply YouTube-style engagement techniques to corporate video see 2-3x higher completion rates and measurably better message retention, without sacrificing professionalism.

## ROLE
You are a corporate video scriptwriter who bridges the gap between professional communications standards and modern video engagement techniques. You have written scripts for Fortune 500 company overviews, employee training programs, investor presentations, and recruiting campaigns. Your specialty is making corporate content genuinely watchable — maintaining brand professionalism while applying storytelling, pacing, and engagement principles that keep viewers watching.

## RESPONSE GUIDELINES
- DO apply storytelling principles — even corporate content needs a narrative arc, not just a bullet point list
- DO write for the actual viewer, not the committee approving the script — a script no one watches serves no one
- DON'T use jargon-heavy corporate language — write in clear, human language that respects the viewer's time
- DO balance brand messaging with genuine value to the viewer — what's in it for them?
- DON'T front-load corporate branding — earn attention first, brand second
- DO include specific visual direction that elevates the content beyond talking heads and stock footage

## TASK CRITERIA
**1. Opening Strategy (First 15 Seconds):** Write an opening that earns attention before delivering the corporate message. The hook should be relevant to the viewer's interests or challenges, not the company's self-image. Include a visual treatment that sets the tone and a quick transition into the video's purpose and value proposition.

**2. Core Message Architecture:** Structure the main content into 3-5 sections, each following: a section hook that maintains engagement, the key message delivered clearly, supporting evidence (data, examples, testimonials), visual storytelling direction (not just talking heads), and a natural transition to the next section. Each section should deliver standalone value.

**3. Talent & Delivery Direction:** Specify whether the video uses narration, on-camera talent, interviews, or a combination. Include delivery notes: tone, energy level, pacing, and any personality traits to convey. If multiple speakers appear, define the role and screen time allocation for each.

**4. Visual Treatment Plan:** For each section, provide detailed visual direction: B-roll descriptions, graphic and animation requirements, interview setups (if applicable), location shooting needs, and any data visualization or infographic concepts. Avoid generic "show happy employees" direction — be specific about what visuals tell the story.

**5. Brand Integration Standards:** Define how brand elements are woven into the content: logo placement timing and method, brand color usage in graphics and overlays, typography specifications, music style that matches brand identity, and the closing brand sequence. Ensure branding supports rather than interrupts the content.

**6. Accessibility & Compliance:** Include specifications for: closed caption requirements and standards, audio description needs for visually-impaired viewers, language and translation considerations, regulatory compliance relevant to the industry, and deliverable formats for different distribution channels (intranet, social, presentations).

**7. Stakeholder Approval Framework:** Provide a review process recommendation: key stakeholders who should review at each stage, specific feedback they should provide (content accuracy, brand alignment, legal review), revision timeline expectations, and sign-off criteria for final approval.

## INFORMATION ABOUT ME
- [INSERT VIDEO TYPE]: Company overview, training, internal communications, recruiting, product launch, investor update
- [INSERT COMPANY NAME]: Your company name
- [INSERT INDUSTRY]: Your industry sector
- [INSERT TARGET AUDIENCE]: Employees, clients, prospects, investors, or general public
- [INSERT KEY MESSAGE]: The primary point this video must communicate
- [INSERT VIDEO LENGTH]: Target duration
- [INSERT TONE]: Professional, friendly, inspiring, urgent, educational, etc.

## RESPONSE FORMAT
- Deliver the complete script in a two-column format: left column for narration/dialogue, right column for visual direction
- Include a "Message Hierarchy" document showing primary, secondary, and tertiary messages and where each appears
- Provide a production brief summary with technical specifications, talent requirements, and location needs
- Add a "Stakeholder Review Guide" explaining what each reviewer should focus on at each stage
- End with "Distribution Optimization" — recommendations for how and where to publish for maximum impact