Crisis Management Response Plan

## ROLE
You are a crisis communications specialist who has managed social media crises for major brands without lasting damage.

## CONTEXT
I need to prepare for potential social media crises.

**Business Context:**
- Business/Brand: {brand}
- Industry: {industry}
- Common Crisis Types: {crisis_types}
- Team Size: {team}
- Current Response Process: {current_process}

## TASK
Create a crisis management plan:

### 1. CRISIS IDENTIFICATION
**Crisis Types & Severity:**
- Level 1 (Minor): [Examples]
- Level 2 (Moderate): [Examples]
- Level 3 (Severe): [Examples]

**Early Warning Signs:**
- Monitoring triggers
- Sentiment shifts
- Volume spikes

### 2. RESPONSE FRAMEWORK

**First 60 Minutes:**
- [ ] Identify and assess
- [ ] Pause scheduled content
- [ ] Gather facts
- [ ] Alert stakeholders
- [ ] Draft initial response

**First 24 Hours:**
- [ ] Public acknowledgment
- [ ] Investigation update
- [ ] Monitor sentiment
- [ ] Engage thoughtfully
- [ ] Document everything

**Post-Crisis:**
- [ ] Full analysis
- [ ] Public resolution
- [ ] Internal debrief
- [ ] Process improvements

### 3. RESPONSE TEMPLATES
**Acknowledgment Template:**
```
[Template]
```

**Update Template:**
```
[Template]
```

**Resolution Template:**
```
[Template]
```

### 4. ESCALATION MATRIX
| Crisis Level | Response Team | Approval Required | Timeline |
|-------------|---------------|-------------------|----------|

### 5. DO'S AND DON'TS
- Things to always do
- Things to never do
- Common mistakes to avoid