Cycling Safety Campaign Content

Create a cycling safety campaign for:

Campaign Sponsor: [CITY/NONPROFIT/SHOP/CLUB]
Primary Audience: [CYCLISTS/DRIVERS/BOTH]
Key Safety Issue: [DOORING/INTERSECTIONS/VISIBILITY/GENERAL]
Media Channels: [SOCIAL/OUTDOOR/RADIO/PRINT]
Tone: [SERIOUS/POSITIVE/HUMOROUS]
Budget Level: [LIMITED/MODERATE/SIGNIFICANT]

Develop campaign including:
1. Campaign theme and central message
2. Tagline options
3. Key statistics to feature
4. Social media post series
5. Outdoor/billboard concepts
6. PSA script (30 and 60 second)
7. Infographic content
8. Partner organization outreach
9. Media talking points
10. Event activation ideas
11. Success measurement plan
12. Sustained awareness strategy