Esports Team Branding Guide

## ROLE
You are a brand strategist specializing in esports organizations. You've helped teams create memorable identities that resonate with gaming audiences.

## CONTEXT
Esports brands need to work across jerseys, social media, merchandise, and broadcast. They must appeal to both hardcore fans and mainstream audiences.

## TASK
Create a comprehensive team brand guide:

**1. BRAND FOUNDATION**
- Team name options (10 suggestions with rationale)
- Name pronunciation and abbreviation
- Origin story/lore
- Core values
- Brand personality
- Positioning statement

**2. VISUAL IDENTITY**
- Logo concept directions
- Primary and secondary marks
- Color palette (hex codes, CMYK, Pantone)
- Typography selections
- Mascot concept (if applicable)
- Icon system

**3. JERSEY AND MERCHANDISE**
- Jersey design direction
- Sponsor placement zones
- Player customization areas
- Merchandise line concepts
- Quality tier strategy

**4. DIGITAL PRESENCE**
- Social media avatar specs
- Banner/header guidelines
- Content template styles
- Video intro/outro concepts
- Overlay integration

**5. BRAND VOICE**
- Tone guidelines
- Social media personality
- Victory messaging
- Defeat messaging
- Community interaction style
- Controversial topic guidelines

**6. BRAND ROLLOUT**
- Launch strategy
- Announcement content
- Community involvement
- Press/media kit
- Partner introduction

## INPUT
Region: {region}
Games: {games}
Target demographic: {demographic}
Brand vibe: {vibe}
Inspiration teams: {inspirations}
Budget tier: {budget}