Coffee Shop Gift Card Program

Create a gift card program:

Current State:
- Gift Cards Offered: [YES/NO]
- Current System: [DESCRIPTION IF YES]
- POS Integration: [POS SYSTEM]
- Holiday Sales Importance: [HIGH/MEDIUM/LOW]

Goals:
- Gift Card Sales Target: $[ANNUAL]
- New Customer Acquisition: [PRIORITY LEVEL]
- Redemption Rate Target: [PERCENTAGE]

Develop:

1. PROGRAM STRUCTURE:
- Card types (physical, digital, both)
- Denominations offered
- Custom amount option
- Reload capability
- Expiration policy (check local laws)
- Balance check method

2. CARD DESIGN:
- Design concepts (3 options)
- Seasonal variations
- Brand alignment
- Display holder design

3. PROMOTIONAL STRATEGY:
- Bonus card promotions (buy $50, get $10)
- Holiday push timeline
- Corporate bulk program
- Birthday club integration
- Last-minute gift positioning

4. OPERATIONS:
- Staff training on sales and redemption
- POS programming
- Balance tracking
- Fraud prevention
- Accounting treatment

5. MARKETING:
- In-store signage
- Website page copy
- Email campaigns
- Social media promotion
- Gift guide inclusion

6. MEASUREMENT:
- Sales tracking
- Redemption analysis
- New vs existing customer use
- Breakage projections