Influencer Collaboration Brief Template

Create an influencer collaboration brief template for promoting my [NICHE] subscription box. Box price is $[PRICE] and target audience is [DEMOGRAPHIC].

Develop:

1. Campaign Overview Section
- Campaign name and hashtag
- Campaign goals and KPIs
- Timeline and deadlines
- Compensation details placeholder

2. Brand Guidelines
- Brand voice and tone
- Key messages to convey
- Talking points required
- Claims to avoid
- Competitor mention policy

3. Content Requirements
- Deliverables checklist
- Platform specifications
- Content format preferences
- Caption requirements
- Hashtag usage
- Disclosure requirements (FTC)

4. Creative Direction
- Unboxing video guidelines
- Photo styling suggestions
- Aesthetic alignment
- Do's and don'ts
- Example content links

5. Product Information
- Box contents overview
- Key product features
- Retail value information
- Brand stories to share

6. Logistics
- Shipping address collection
- Tracking information
- Content approval process
- Posting schedule
- Payment terms

7. Performance Tracking
- Required analytics screenshots
- Reporting timeline
- Affiliate/tracking links
- UTM parameters