Jewelry Trade Show Strategy Planner

Develop a trade show strategy for:

Show Name/Type: [SPECIFIC SHOW OR CATEGORY]
Participation Level: [EXHIBITOR/ATTENDEE/BOTH]
Primary Objective: [BUYING/SELLING/NETWORKING/EDUCATION]
Booth Size: [IF EXHIBITING]
Budget: [TOTAL INVESTMENT]
Team Size: [NUMBER ATTENDING]

Create comprehensive strategy:

1. **Pre-Show Planning (8-12 weeks out)**
   - Registration and logistics
   - Appointment scheduling strategy
   - Pre-show marketing campaign
   - Booth design and setup
   - Collateral preparation
   - Team training
   - Product selection for display

2. **Show Objectives and Goals**
   - Specific measurable targets
   - Lead quantity goals
   - Order targets (if selling)
   - Networking objectives
   - Educational priorities

3. **Booth Strategy (if exhibiting)**
   - Layout optimization
   - Traffic flow design
   - Engagement techniques
   - Demonstration schedule
   - Lead capture system
   - Promotional offers

4. **Attendee Strategy (if buying)**
   - Vendor prioritization
   - Negotiation preparation
   - Budget allocation by category
   - New vendor evaluation criteria
   - Order documentation

5. **Daily Execution Plan**
   - Team roles and schedules
   - Key appointment timeline
   - Networking event participation
   - Social media coverage
   - End-of-day debrief

6. **Post-Show Follow-Up (2 weeks)**
   - Lead prioritization system
   - Follow-up sequence
   - Order confirmation process
   - Relationship nurturing
   - ROI calculation