Media List & Journalist Database

Build a comprehensive media list and journalist database for:

Industry/Topic: [YOUR INDUSTRY OR TOPIC AREA]
Geographic Focus: [LOCAL/REGIONAL/NATIONAL/INTERNATIONAL]
Media Types: [PRINT/DIGITAL/BROADCAST/PODCAST/NEWSLETTER]
Story Types: [NEWS/FEATURES/OPINION/REVIEWS/INVESTIGATIONS]
Campaign Goal: [PRODUCT LAUNCH/THOUGHT LEADERSHIP/CRISIS PREP/ONGOING PR]

Organize the database across these six sections:

## Section 1: Tier Classification System
Create a three-tier media classification system based on audience size, relevance, and influence. Define Tier 1 as dream placements with the highest impact and longest lead times. Define Tier 2 as strong relevant outlets with moderate reach and regular coverage. Define Tier 3 as niche publications, blogs, and emerging platforms with engaged audiences. Assign target numbers for each tier based on realistic outreach capacity.

## Section 2: Publication Research Template
Create a research template for each publication including outlet name, parent company, circulation or monthly unique visitors, editorial calendar availability, submission guidelines, typical lead time, and preferred pitch format. Include fields for advertising relationships and past coverage history. Note editorial calendars and special issues relevant to your topic.

## Section 3: Journalist Profile Framework
Design a journalist profile template capturing name, title, outlet, beat description, email, phone, social handles, recent articles, pitch preferences, response history, and relationship status. Include fields for personal interests and connection points. Create a system for tracking interaction history and follow-up dates.

## Section 4: Research Methodology
Outline a systematic approach to identifying relevant journalists using media databases, social media, byline searches, and industry events. Provide step-by-step instructions for using free and paid tools to find contact information. Include techniques for verifying current beats and contact details. Create a process for discovering emerging journalists and new publications.

## Section 5: Segmentation and Tagging System
Develop a tagging taxonomy that allows filtering by beat, outlet type, geographic focus, story preference, and relationship warmth. Create saved search categories for different campaign types. Design a scoring system that prioritizes contacts based on relevance, reach, and relationship strength. Include seasonal and event-based tags for timely outreach.

## Section 6: Maintenance and Compliance Protocol
Establish a quarterly review process for updating contact information and removing outdated entries. Create guidelines for GDPR and CAN-SPAM compliance in journalist databases. Include protocols for honoring opt-out requests and managing Do Not Contact lists. Design a process for adding new contacts from incoming media inquiries and events.