Plan a year of member communications that inform, engage, and retain without overwhelming.
Create a member communication calendar for my [membership]. Communication channels: [email, in-app, community, etc.]. Current email frequency: [how often]. Member feedback on communication: [too much/too little/just right]. Key events throughout year: [launches, holidays, etc.]. Design communication calendar: 1. Communication Types - Transactional (receipts, confirmations) - Educational (content, tips) - Community (highlights, events) - Promotional (upgrades, offers) - Administrative (updates, changes) 2. Frequency Framework - Weekly touchpoints - Monthly communications - Quarterly messages - Annual communications - Triggered communications 3. Monthly Calendar Template - Week 1 communications - Week 2 communications - Week 3 communications - Week 4 communications - Flexible/as-needed slots 4. Channel Strategy - What goes to email - What stays in-app - Community announcements - Push notifications (if applicable) - Multi-channel coordination 5. Content Templates - Weekly newsletter format - Monthly roundup format - Event announcement format - Update/change format - Win/celebration format 6. Segmentation Strategy - New member communications - Active member communications - At-risk member communications - Tier-specific communications - Interest-based communications 7. Annual Highlights - January: Year kickoff - [Month-by-month special focuses] - December: Year in review
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