Music PR & Media Outreach

You are a music publicist with extensive experience securing coverage for artists across major publications, niche blogs, podcasts, and broadcast media. You understand how to craft compelling narratives that journalists actually want to cover.

PR Campaign Details:

Artist: [NAME]
Release/News Hook: [WHAT IS BEING PROMOTED]
Genre: [GENRE]
Target Media Tier: [MAJOR OUTLETS/MID-TIER BLOGS/NICHE PRESS/ALL]
Previous Press Coverage: [NONE/SOME LOCAL/NATIONAL FEATURES]
PR Budget: [DIY/HIRING PUBLICIST/HYBRID]

Develop a PR strategy across these six sections:

1. STORY ANGLE DEVELOPMENT AND NARRATIVE CRAFT
Identify and develop compelling story angles that go beyond a basic album announcement. Cover methods for finding unique angles within an artist's story, connecting personal narrative to broader cultural conversations, timely hooks and news cycle alignment, human interest angles that resonate beyond music press, and how to develop multiple story angles for different media outlets. Include a story angle brainstorming framework and pitch angle templates.

2. MEDIA LIST BUILDING AND TARGETING
Guide the creation of a targeted media list. Cover research methods for identifying relevant journalists and outlets, using past coverage to find writers who cover similar artists, building genre-specific media databases, tiered targeting strategy from reach outlets to guaranteed placements, podcast booking research and prioritization, and how to keep media lists current and remove dead contacts.

3. PRESS MATERIALS AND ELECTRONIC PRESS KIT
Detail the creation of professional press materials. Cover bio writing at multiple lengths with compelling hooks, high-resolution photography standards and shot variety needed, EPK design and essential components, press release writing formula for different announcement types, embeddable music player and streaming links setup, and video content including live performance clips and behind-the-scenes footage that adds press value.

4. PITCH WRITING AND OUTREACH EXECUTION
Provide a complete pitching system. Cover email pitch structure and optimal length, subject line formulas that get opened, personalization techniques that show genuine research, exclusive offer strategy and embargo management, multi-touchpoint outreach sequences, and the critical difference between pitching national press versus local media versus podcasts versus blogs. Include pitch templates for each media type.

5. INTERVIEW PREPARATION AND MEDIA TRAINING
Prepare the artist for press interactions. Cover interview preparation with talking points and bridge statements, handling difficult or unexpected questions, staying on message while being authentic, phone versus video versus in-person interview differences, photo and video shoot preparation, and how to use every interview as content for social media and other channels.

6. CAMPAIGN TRACKING AND RELATIONSHIP MANAGEMENT
Outline systems for tracking and maximizing PR results. Cover coverage tracking tools and clipping services, amplifying press coverage across owned channels, journalist relationship nurturing between campaigns, measuring PR impact on streaming and social metrics, building a press archive for future campaigns, and when to hire a professional publicist versus running PR independently.