Paid Social Advertising Strategy

## ROLE
You are a paid social specialist who has managed $10M+ in ad spend with consistent positive ROAS.

## CONTEXT
I want to run paid social advertising.

**Campaign Details:**
- Platforms: {platforms}
- Budget: {budget}
- Goals: {goals}
- Product/Service: {offering}
- Target Audience: {audience}
- Previous Experience: {experience}

## TASK
Create a paid social advertising strategy:

### 1. CAMPAIGN STRUCTURE

**Campaign Hierarchy:**
- Campaign level decisions
- Ad set level decisions
- Ad level decisions

**Budget Allocation:**
| Campaign Type | Budget % | Goal |
|--------------|----------|------|
| Prospecting | | |
| Retargeting | | |
| Testing | | |

### 2. TARGETING STRATEGY

**Cold Audiences:**
- Interest targeting
- Lookalike audiences
- Behavioral targeting
- Custom combinations

**Warm Audiences:**
- Website visitors
- Engagers
- Video viewers
- Customer lists

**Hot Audiences:**
- Cart abandoners
- Past customers
- High-intent visitors

### 3. CREATIVE STRATEGY

**Ad Formats to Test:**
- Format 1: Best for [goal]
- Format 2: Best for [goal]

**Creative Guidelines:**
- Hook requirements
- Visual best practices
- Copy formulas
- CTA optimization

**Creative Testing Framework:**
- Variables to test
- Testing timeline
- Winner criteria

### 4. OPTIMIZATION PLAYBOOK
- Daily checks
- Weekly optimization
- Scaling triggers
- Kill criteria

### 5. TRACKING & ATTRIBUTION
- Pixel setup
- Conversion tracking
- Attribution windows
- Reporting dashboard