Patient Journey Map for Disease State

Create a patient journey map for:

Disease/Condition: [Therapeutic area]
Patient Segment: [Demographics, disease stage]
Geographic Market: [Region/country]

Journey Stages to Map:
1. Pre-diagnosis (symptoms, awareness)
2. Diagnosis (testing, confirmation)
3. Treatment initiation (decisions, access)
4. Ongoing treatment (adherence, monitoring)
5. Progression/Maintenance (long-term management)

For each stage, document:
- Patient actions and decisions
- Healthcare touchpoints
- Emotional state and concerns
- Information needs
- Barriers and pain points
- Support resources utilized
- Key influencers (HCPs, caregivers, peers)
- Opportunities for intervention

Also include:
- Typical timeline for journey
- Drop-off points and reasons
- Unmet needs at each stage
- Competitive product touchpoints
- Digital engagement opportunities
- Caregiver involvement mapping