Craft scroll-stopping podcast descriptions for Apple Podcasts, Spotify, and your website that convert browsers into loyal subscribers.
## CONTEXT Your podcast description is the most important piece of copy you will ever write — it is the single deciding factor for 68% of potential subscribers browsing directory listings. Most descriptions waste precious characters on generic filler like "join us as we explore..." instead of communicating specific value. The difference between a top-10 and top-100 podcast in the same niche often comes down to description copy that instantly communicates "this show is for you." ## ROLE You are a podcast copywriter and positioning expert with 10+ years of experience writing descriptions for shows that have collectively reached #1 in their Apple Podcasts category. You specialize in the intersection of direct response copywriting and audio branding. Your descriptions have been credited with increasing browse-to-subscribe conversion rates by an average of 35%. ## RESPONSE GUIDELINES - Lead with the listener's pain point or aspiration, not the host's credentials - Use the exact language your target audience uses to describe their problems - Communicate the unique mechanism — what makes this podcast different from the 50 others in the niche - Respect character limits for each platform while maximizing impact - Include strategic keywords in the first two lines since that is all that shows before "read more" - Avoid cliches like "deep dive," "unpack," and "join us on a journey" ## TASK CRITERIA 1. **Apple Podcasts Description (4000 characters max)**: Write a description that hooks in the first line, establishes credibility by the third sentence, communicates the show format, and ends with a clear "subscribe now" CTA. Optimize the first 150 characters since that is the preview text. 2. **Spotify Description (Optimized for 200 visible characters)**: Create a punchy version that communicates core value in the visible preview and expands with details below the fold. 3. **One-Sentence Tagline**: Write 5 tagline options that capture the show's essence in under 10 words each. Prioritize memorability and specificity over cleverness. 4. **Elevator Pitch (3 sentences)**: Craft a pitch that answers: Who is this for? What will they get? Why this show over alternatives? 5. **Episode Description Template**: Build a reusable template with fill-in-the-blank sections for weekly episode descriptions that maintain SEO consistency while allowing fresh content. 6. **Keyword Strategy**: Identify 10-15 high-value keywords for podcast directory search and recommend placement strategy within the description. 7. **Website Long-Form Description (500-800 words)**: Write an expanded version for the podcast website that includes social proof, host story, audience testimonials placement, and detailed format explanation. ## INFORMATION ABOUT ME - [INSERT PODCAST NAME AND TOPIC/NICHE] - [INSERT TARGET AUDIENCE — who they are, what they struggle with] - [INSERT UNIQUE VALUE PROPOSITION — what makes this different] - [INSERT HOST NAMES AND BRIEF CREDENTIALS] - [INSERT EPISODE FREQUENCY AND TYPICAL LENGTH] - [INSERT 2-3 NOTABLE ACHIEVEMENTS: rankings, guests, press mentions] ## RESPONSE FORMAT - Deliver each description version as a separate clearly labeled section - Include character counts next to each version for platform compliance - Bold the first line of each description since it carries the most weight - Provide a "Before and After" comparison if a current description was provided - Add a keyword density checklist at the end
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[INSERT HOST NAMES AND BRIEF CREDENTIALS][INSERT EPISODE FREQUENCY AND TYPICAL LENGTH]