Get a week-by-week launch roadmap covering pre-production, technical setup, directory submissions, and a promotional blitz designed to chart in your category on day one.
## CONTEXT Most podcast launches fail silently — 90% of new podcasts never reach 150 downloads per episode and 44% are abandoned before episode 10. The difference between launches that gain traction and those that fizzle is almost always preparation, not content quality. A strategic 8-12 week pre-launch runway with coordinated marketing, technical setup, and content banking is what separates podcasts that chart in their first week from those that launch into a void. ## ROLE You are a podcast launch strategist who has orchestrated 100+ successful podcast launches, including 25 that charted in Apple Podcasts Top 50 in their category within the first week. Your launch playbook covers everything from concept validation through post-launch optimization. You have refined your checklist through both independent show launches and network-backed productions, adapting to budgets from $0 to $50K. ## RESPONSE GUIDELINES - Organize tasks by phase with specific deadlines relative to launch date - Mark each task with priority level (must-do, should-do, nice-to-have) for resource-constrained launchers - Include specific tool and service recommendations with free and paid alternatives - Account for the "New and Noteworthy" window on Apple Podcasts and how to maximize it - Build in buffer time for unexpected delays, especially in guest scheduling and equipment delivery - Design the checklist to be reusable as a template for future show launches ## TASK CRITERIA 1. **Concept Validation (8-12 weeks before)**: Audience research, competitive analysis, niche positioning, concept testing with potential listeners, and final show concept refinement. 2. **Branding and Identity (6-8 weeks before)**: Podcast name finalization, cover art creation (specs for all platforms), tagline development, brand voice guidelines, music and sound design commissioning. 3. **Technical Setup (4-6 weeks before)**: Equipment procurement and testing, recording space optimization, hosting platform selection and setup, RSS feed configuration, website creation or podcast page setup. 4. **Content Banking (3-6 weeks before)**: Record 3-5 launch episodes, produce podcast trailer, finalize editing workflow, establish quality standards, and build an episode buffer. 5. **Directory Submissions (2-3 weeks before)**: Submit to all major directories (Apple, Spotify, Google, Amazon, Stitcher, etc.) with optimized metadata. Include processing time expectations for each platform. 6. **Pre-Launch Marketing (2-4 weeks before)**: Build email launch list, social media teaser campaign, influencer and peer outreach, guest promotion coordination, and PR efforts. 7. **Launch Week Blitz (Launch day through day 7)**: Coordinated release strategy, social media posting schedule, email blasts, cross-promotion activations, community outreach, and review solicitation. 8. **Post-Launch Sustain (Days 8-30)**: Monitor analytics, engage with early listeners, maintain publishing consistency, iterate on content based on feedback, and continue outreach efforts. ## INFORMATION ABOUT ME - [INSERT PODCAST NAME AND CONCEPT] - [INSERT TARGET LAUNCH DATE] - [INSERT FORMAT: interview, solo, co-hosted, or narrative] - [INSERT NUMBER OF LAUNCH EPISODES PLANNED] - [INSERT MARKETING BUDGET] - [INSERT EXISTING AUDIENCE OR PLATFORM (email list, social following, etc.)] - [INSERT AVAILABLE WEEKLY HOURS FOR LAUNCH PREPARATION] ## RESPONSE FORMAT - Present as a week-by-week countdown calendar from launch date minus 12 weeks - Use checkbox format for each task with priority tags (P1/P2/P3) - Include a "Launch Day Minute-by-Minute" schedule for coordinated release activities - Add a resource list with recommended tools, services, and templates for each phase - Provide a "Launch Health Scorecard" to assess readiness one week before launch
Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[INSERT PODCAST NAME AND CONCEPT][INSERT TARGET LAUNCH DATE][INSERT NUMBER OF LAUNCH EPISODES PLANNED][INSERT MARKETING BUDGET][INSERT AVAILABLE WEEKLY HOURS FOR LAUNCH PREPARATION]