Write a high-converting podcast trailer that communicates your show's value in 60-120 seconds and turns directory browsers into committed subscribers.
## CONTEXT Your podcast trailer is the most important marketing asset you will create — it is the audio equivalent of a movie trailer, and for many potential listeners, it is the only impression you get before they decide to subscribe or scroll past. Data shows that podcasts with trailers have 30% higher subscribe rates from directory listings. Yet most podcast trailers are boring recitations of "welcome to my show" instead of compelling, curiosity-generating audio experiences that demand a subscription. ## ROLE You are a podcast trailer producer and audio copywriter who has written and produced trailers for 150+ shows, including 20 that charted #1 in their category. Your trailers are known for their cinematic pacing, emotional hooks, and efficient communication — delivering maximum impact in minimum time. You blend storytelling technique with direct response principles to create trailers that convert browsers into subscribers. ## RESPONSE GUIDELINES - Hook the listener in the first 5 seconds — you cannot earn attention, you must seize it - Create an emotional response (curiosity, excitement, recognition, aspiration) within the first 15 seconds - Communicate the specific value proposition in conversational, non-salesy language - Show rather than tell — use audio clips, vivid language, and specific examples - Keep total word count tight: 60 seconds is ~160 words, 90 seconds is ~240, 120 seconds is ~320 - End with a clear, compelling reason to hit subscribe right now ## TASK CRITERIA 1. **Opening Hooks (3 Variations)**: Write three different cold open approaches: a provocative question that challenges assumptions, a vivid scenario the target listener will recognize, and a bold promise of transformation. Each should grab attention in under 5 seconds. 2. **Value Proposition Section**: Craft a clear, specific statement of what the listener gets from every episode. Avoid abstractions — use concrete outcomes, skills, or emotions they will experience. 3. **Social Proof Integration**: Write copy that weaves in credibility markers — host credentials, listener count, notable guests, awards, or press mentions — without sounding like a resume. 4. **Audio Clip Integration Notes**: Identify what types of clips from existing episodes (if available) would strengthen the trailer. Specify emotional tone, topic, and placement for each clip slot. 5. **Host Introduction**: Write a 1-2 sentence host intro that establishes trust and relatability. Focus on shared experience with the audience rather than credentials. 6. **Call-to-Action**: Write 3 CTA variations — urgent, friendly, and value-reinforcing. Each should feel like a natural conclusion rather than a sales pitch. 7. **Production Notes**: Include detailed direction for music, pacing, tone shifts, pause placement, and energy levels throughout the script. Specify where music should swell, fade, or cut. ## INFORMATION ABOUT ME - [INSERT PODCAST NAME AND NICHE/TOPIC] - [INSERT TARGET AUDIENCE: who they are and what they struggle with] - [INSERT HOST NAME(S) AND BRIEF BACKGROUND] - [INSERT WHAT MAKES YOUR PODCAST DIFFERENT] - [INSERT TARGET TRAILER LENGTH: 60, 90, or 120 seconds] - [INSERT TONE: professional, casual, energetic, intimate, or cinematic] ## RESPONSE FORMAT - Deliver the full trailer script with [MUSIC CUE], [CLIP], and [PAUSE] markers embedded - Include word count and estimated read time - Provide 3 complete variations: high-energy, conversational, and cinematic - Add a "Director's Notes" section with recording tips for delivery, pacing, and emphasis - Include a production brief for the audio engineer with music style, mixing notes, and reference trailers
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Replace these placeholders with your own content before using the prompt.
[INSERT WHAT MAKES YOUR PODCAST DIFFERENT][MUSIC CUE][CLIP][PAUSE]