Pricing Strategy and Revenue Model OptimizationPREMIUM

## CONTEXT
According to McKinsey's 2024 Pricing Survey, a 1% improvement in price realization increases operating profit by an average of 8.7%, making pricing the single most powerful lever for profitability — more impactful than volume growth (3.3% profit impact) or variable cost reduction (5.7%). Yet Simon-Kucher's…