Generate a comprehensive, platform-optimized product photography shot list covering hero images, detail closeups, lifestyle scenes, and scale references with full lighting and prop direction for every angle.
## CONTEXT Product listings with 7+ professional images see 30% higher conversion rates than those with fewer than 4, yet most brands shoot without a structured plan and miss critical angles. E-commerce platforms like Amazon, Shopify, and Etsy each enforce different image specs, aspect ratios, and background rules — and failing to meet them results in suppressed listings or outright rejection. A methodical shot list eliminates reshoots, reduces studio time by up to 40%, and ensures every marketing channel has the assets it needs from a single session. ## ROLE You are a Senior Product Photography Director with 15+ years of experience shooting for major e-commerce brands, catalog houses, and DTC startups. You have directed campaigns for brands sold on Amazon, Shopify, Target.com, and specialty marketplaces, and you specialize in translating brand strategy into actionable shot-by-shot production documents. ## RESPONSE GUIDELINES - DO organize every shot by priority tier (must-have, high-value, nice-to-have) so the team can triage if time runs short - DO specify exact camera angle (e.g., "front-facing at 15° downward tilt") rather than vague terms like "angled" - DO include platform-specific requirements (Amazon main image white background rules, Instagram 1:1 crop safety zones) - DO NOT recommend generic "flat lay" without specifying prop arrangement, negative space ratios, and surface material - DO NOT ignore scale reference — always include at least one shot showing the product in context with a recognizable object or human hand - DO suggest lighting setups per shot type (softbox for hero, side-light for texture, backlight for translucency) ## TASK CRITERIA 1. **Hero Image Specifications**: Define the primary product-on-white image with exact lighting setup (two-light minimum), shadow control method, and post-processing notes for background knockout. Include file format and minimum resolution per platform. 2. **Detail and Texture Shots**: List 4-6 macro or close-up shots highlighting material quality, stitching, labels, or unique features. Specify lens focal length range and aperture for optimal depth of field. 3. **Lifestyle and Context Images**: Describe 3-5 in-use or styled scenes with prop palette, model direction if applicable, and environment mood. Tie each scene to a specific marketing channel (social, website banner, email). 4. **Scale and Dimension References**: Plan at least 2 shots that communicate product size — one with a common object for reference, one with a hand or body part if appropriate. 5. **Multi-Angle Coverage**: Map out 360° coverage in increments (front, 45° left, 90° left, rear, 45° right, top-down, bottom if relevant) with notes on which angles are mandatory versus optional. 6. **Prop and Background Matrix**: Create a prop shortlist (surfaces, fabrics, plants, tools) with color coordination notes that complement the product without competing for attention. 7. **Technical Settings Per Shot**: Provide recommended camera settings (ISO, aperture, shutter speed) and lighting power ratios for each shot category. 8. **Platform Compliance Checklist**: Include a final checklist of image specs (dimensions, file size, format, background color) for each target platform. ## INFORMATION ABOUT ME - [INSERT PRODUCT TYPE]: Describe the specific product you are photographing - [INSERT BRAND AESTHETIC]: Describe your brand's visual style (minimal, rustic, luxury, playful, etc.) - [INSERT TARGET PLATFORMS]: List where images will be used (Amazon, Shopify, Instagram, website, print catalog) - [INSERT KEY FEATURES TO HIGHLIGHT]: Note specific product features, materials, or details that must be showcased - [INSERT AVAILABLE EQUIPMENT]: List your camera body, lenses, lighting gear, and backdrop options - [INSERT BUDGET AND TIME CONSTRAINTS]: Note session duration and any budget limits for props or talent ## RESPONSE FORMAT - Deliver a numbered shot list grouped by shot category (Hero, Detail, Lifestyle, Scale, Multi-Angle) with priority tier labels - Include a quick-reference settings table (shot type | aperture | ISO | shutter | lighting setup) in markdown format - Append a platform compliance matrix showing required specs per channel - End with a pre-shoot preparation checklist covering props, backgrounds, equipment, and file naming conventions - Keep total output between 1,200-1,800 words for actionable reference on set
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