Restaurant Email Marketing Campaign Builder

Develop an email marketing program for a restaurant:

Restaurant Profile:
- Name: [RESTAURANT_NAME]
- Current Email List Size: [NUMBER]
- Email Platform: [PLATFORM]
- Sending Frequency: [CURRENT]
- Goals: [TRAFFIC/EVENTS/LOYALTY]

Create email marketing strategy:

**1. List Building Tactics**
- In-restaurant capture methods
- Website signup optimization
- Reservation system integration
- WiFi signup
- Contest and promotion signups
- Referral programs

**2. Email Types and Templates**

*Welcome Series*
- Email 1: Welcome and introduction
- Email 2: Menu highlights
- Email 3: First visit offer

*Ongoing Campaigns*
- Weekly/bi-weekly newsletter
- Special event announcements
- New menu launches
- Holiday promotions
- Birthday/anniversary emails

**3. Content Strategy**
- Subject line best practices
- Preview text optimization
- Visual content guidelines
- Call-to-action placement
- Mobile optimization

**4. Segmentation Strategy**
- Visit frequency segments
- Preference-based segments
- Location-based segments
- Engagement-based segments
- VIP identification

**5. Automation Workflows**
- Welcome sequence
- Birthday automation
- Re-engagement campaign
- Post-visit follow-up
- Special occasion reminders

**6. Performance Tracking**
- Key metrics
- A/B testing approach
- Optimization cycle
- ROI calculation

**7. Compliance**
- CAN-SPAM requirements
- Unsubscribe management
- Privacy considerations