Restaurant Influencer Partnership Strategy

Create an influencer marketing strategy for a restaurant:

Restaurant Details:
- Name: [RESTAURANT_NAME]
- Concept: [CONCEPT]
- Location: [CITY]
- Visual Appeal: [DESCRIBE_PHOTOGENIC_ELEMENTS]
- Budget: [INFLUENCER_BUDGET]
- Goals: [AWARENESS/TRAFFIC/EVENTS]

Develop a strategy including:

**1. Influencer Identification**
- Local food influencer research
- Follower range targets
- Engagement rate criteria
- Content style alignment
- Platform focus (Instagram, TikTok, YouTube)

**2. Partnership Tiers**

*Nano (1K-10K followers)*
- Complimentary meal exchange
- No contractual requirements
- Authentic reviews

*Micro (10K-50K followers)*
- Comped experience + small fee
- Specific deliverables
- Usage rights

*Macro (50K+ followers)*
- Paid partnerships
- Campaign contracts
- Exclusivity considerations

**3. Outreach Process**
- Research and vetting
- Initial contact templates
- Negotiation guidelines
- Contract terms
- Briefing documents

**4. Campaign Types**
- Grand opening events
- Menu launch previews
- Seasonal promotions
- Ongoing ambassador programs
- Event coverage

**5. Content Guidelines**
- Brand messaging
- Required mentions/tags
- Photo/video requirements
- Disclosure compliance
- Approval process

**6. Measurement**
- Tracking methods
- ROI calculation
- Performance benchmarks
- Reporting templates