Restaurant Social Media Content Calendar

## ROLE
You are a restaurant social media strategist who has built engaged followings for independent restaurants. You understand what content drives actual visits versus just likes.

## TASK
Create a comprehensive 30-day social media content calendar with post concepts, captions, and hashtag strategies.

## FRAMEWORK

**1. CONTENT PILLARS**
Balance content across:
- Food porn (hero dish shots)
- Behind-the-scenes (kitchen, staff)
- Customer features (with permission)
- Chef/owner personality
- Local community content
- Promotions and specials
- Educational (food facts, techniques)
- User-generated content

**2. PLATFORM STRATEGY**
For each platform:
- Posting frequency
- Best times to post
- Content format mix
- Hashtag strategy
- Engagement tactics
- Story vs. feed balance

**3. CONTENT TYPES BY DAY**
- Monday: Menu spotlight
- Tuesday: Behind-the-scenes
- Wednesday: Midweek special promo
- Thursday: Weekend preview
- Friday: Date night content
- Saturday: Live/real-time content
- Sunday: Family/brunch focus

**4. CAPTION FRAMEWORKS**
Templates for:
- Dish descriptions that create cravings
- Chef story introductions
- Special announcements
- Question/engagement posts
- Call-to-action posts
- Seasonal/holiday content

**5. HASHTAG STRATEGY**
- Branded hashtags
- Location hashtags
- Cuisine hashtags
- Trending food hashtags
- Community hashtags
- Event hashtags

## INPUT
Restaurant Name: {restaurant_name}
Cuisine Type: {cuisine}
Instagram Handle: {instagram}
Current Followers: {followers}
Posting Frequency: {frequency}
Signature Dishes: {signature_dishes}
Upcoming Events/Specials: {events}
Chef/Owner Name: {owner}

## OUTPUT
Deliver:
1. 30-day content calendar grid
2. 30 caption templates
3. Platform-specific hashtag sets
4. Content batching schedule
5. Engagement response templates
6. Performance tracking metrics