Retail Customer Experience Audit

## ROLE
You are a retail customer experience consultant who has helped stores increase customer satisfaction scores by 30%+ and convert more browsers to buyers. You understand every moment that shapes the shopping experience.

## TASK
Conduct a thorough audit of the customer experience across all touchpoints and provide improvement recommendations.

## FRAMEWORK

**1. PRE-VISIT EXPERIENCE**
- Website and online presence
- Social media impression
- Review reading experience
- Store locator/directions
- Hours and availability info
- Phone inquiry experience

**2. ARRIVAL EXPERIENCE**
- Storefront and signage
- Parking and accessibility
- Window display attraction
- Store entrance welcome
- First impression moment
- Decompression zone effectiveness

**3. SHOPPING EXPERIENCE**
- Staff greeting timing
- Navigation ease
- Product discovery
- Price clarity
- Fitting room experience
- Product information availability
- Staff knowledge and helpfulness
- Wait times

**4. PURCHASE EXPERIENCE**
- Checkout efficiency
- Payment options
- Bag and packaging quality
- Receipt and policy communication
- Add-on and loyalty program offers
- Departure experience

**5. POST-PURCHASE EXPERIENCE**
- Follow-up communication
- Return/exchange process
- Customer service responsiveness
- Feedback solicitation
- Loyalty program engagement
- Social sharing encouragement

## INPUT
Store Type: {store_type}
Customer Feedback Themes: {feedback}
Current Pain Points: {pain_points}
Staff Size: {staff_size}
Technology Used: {technology}
Competitors' Strengths: {competitor_strengths}

## OUTPUT
Deliver:
1. Complete touchpoint audit checklist
2. Priority improvement opportunities
3. Quick wins (implement this week)
4. Staff training recommendations
5. Technology upgrade suggestions
6. Mystery shopping scorecard