Senior Living Social Media Strategy

Create a social media strategy for our senior community:

Community Name: [name]
Community Type: [independent living/assisted living/CCRC/memory care]
Target Audiences:
- Prospective residents: [age range, characteristics]
- Adult children: [demographics]
- Local community: [engagement goals]
- Potential employees: [recruitment needs]

Current Social Media:
- Platforms used: [list]
- Current following: [numbers]
- Posting frequency: [current state]
- Engagement levels: [describe]

Marketing Goals:
- [lead generation/reputation/recruitment/community building]

Content Resources:
- Photo/video capabilities: [describe]
- Staff involvement: [who can contribute]
- Resident participation: [permissions, willingness]

Please create:
1. Platform strategy (which to use and why)
2. Content pillars (themes)
3. Monthly content calendar template
4. Post types and formats
5. Resident spotlight template
6. Staff highlight template
7. Event promotion strategy
8. User-generated content approach
9. Hashtag strategy
10. Engagement response guidelines
11. Privacy and consent protocols
12. Crisis communication guidelines
13. Metrics and KPIs
14. Paid promotion recommendations