Theater Social Media Content Calendar

Create a social media content calendar for a theater organization.

Organization Profile:
- Theater name: [name]
- Social platforms: [which ones used]
- Current following: [numbers by platform]
- Voice/personality: [brand tone]
- Posting frequency goal: [how often]

Production to Promote:
- Show title: [name]
- Run dates: [start to end]
- On-sale date: [when tickets available]
- Photo/video assets: [what's available when]

Content Pillars:

1. Production Marketing:
- Show announcements
- Ticket sale pushes
- Behind-the-scenes content
- Cast/creative spotlights
- Review quotes
- Urgency messaging (closing soon, etc.)

2. Community Building:
- Throwback content
- Theater trivia/education
- Audience spotlights
- User-generated content shares
- Polls and questions
- Response to comments

3. Organizational:
- Season announcements
- Fundraising campaigns
- Staff/board spotlights
- Mission and values content
- Partnership highlights
- Award announcements

4. Industry/Cultural:
- Relevant holidays and observances
- Industry news commentary
- Playwright birthdays/anniversaries
- Local arts community support

Calendar Structure:
[Provide week-by-week content suggestions]

Week 1-4 (Announcement Phase):
- Content mix and specific post ideas

Week 5-8 (Build Phase):
- Content mix and specific post ideas

Week 9-12 (Run Phase):
- Content mix and specific post ideas

Closing Week:
- Final push content

Platform-Specific Notes:
- Instagram: [strategy]
- Facebook: [strategy]
- TikTok: [strategy]
- Twitter/X: [strategy]
- LinkedIn: [strategy if used]

Metrics to Track:
- Engagement rates
- Reach/impressions
- Click-throughs to tickets
- Follower growth
- Share/save rates